The Team

Austin Smith

Austin founded Alley Interactive with Matt Johnson in 2010 to provide consulting and web development expertise to digital publishers and content producers in the media, education and entertainment industries. Since then, Alley Interactive has become a leader in developing open source content management systems, and the team has successfully built and launched a variety of highly trafficked and high profile sites.

As managing partner and co-founder of Alley Interactive, Austin leads technology as well as business development and partnerships. An expert in the design, creation and maintenance of high scalability Drupal and WordPress sites, Austin defines the architecture and direction of some of the firm’s most prominent WordPress projects. In addition, he is the lead developer for Fieldmanager, Alley’s signature plugin.

At Alley Interactive, Austin is the lead architect for the Kaiser Family Foundation (KFF). As part of his work for KFF, Austin built a Subsidy Calculator which accurately predicts subsidies under the Affordable Care Act (ACA) and is one of the most-embedded health reform interactive tools. NPR, The New York Times, and The Washington Post all use this tool.

Prior to Alley Interactive, Austin was director of technology, emerging markets for The New York Times Company (, where he led a team of a half-dozen developers on Previously, Austin was lead developer for, where he oversaw developers through the rebuild of the site’s channel pages.

A prolific speaker, Austin has given talks at industry conferences including WordCamp San Francisco, WordCamp London, DrupalCon Paris, WordCamp Nashville, DrupalCamp Philadelphia and numerous WordPress VIP events.

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