The Digital Team For Publishers We are strategists, researchers, designers, and developers who create digital solutions for large-scale digital publishers including news organizations and non-profit institutions.


The world’s top publishers face complex digital challenges in the evolving digital media landscape.

We’re here to solve them.

We’re not just experts in design and technology. We’re professionals with years of experience tackling some of the biggest issues in publishing, and as a team, we have created a high performance culture that prioritizes quality, transparency, and accountability. We understand every aspect of creating large-scale web projects at the biggest and best media companies and can navigate business, editorial, and technology concerns.

Alley Interactive was built on the idea that creative professionals and publishers should partner from project discovery to site delivery and beyond. We’ll help you select the right technologies for your needs. Our team will internalize your vision and craft a solution that fits your brand, budget, and ambition.

We believe that launch is not the finish line. Our primary goal is the stewardship of our customers’ digital businesses. Not only do we routinely take on maintenance of the sites we’ve built, we often take on existing web properties, create training programs, and provide strategic consulting and insights to publishers with their own internal teams.


Open source software platforms are always the best option for digital publishers. We specialize in technologies that allow full control over content, yet are flexible enough for creative solutions, like WordPress and Angular.js. In addition, these open source platforms can be maintained for a fraction of the cost of proprietary systems. With these tools, we build powerful web applications and groundbreaking sites that can scale to serve tomorrow’s audience.

Our partners VIP and Pantheon Systems enable us to deliver first-rate functionality on the world’s most reliable platforms, and our collaboration with provides real audience insight to our publishing clients.


Austin Smith

Chief Executive Officer

Austin focuses on the design, creation, and maintenance of high scalability sites for media and non-profit clients. Since cofounding Alley in 2010, he has built a number of prominent digital media properties and become a leader in developing open source content management and publishing software.

Matt Johnson

Chief Technology Officer

Matt is responsible for all of Alley’s broad technology initiatives and ensures our clients have the most advanced solutions for their digital needs. Matt lead the 2011 relaunch of The New Republic and created the original CMS and backend for Capital New York, which was acquired by POLITICO. He also lead the development teams for clients including Foreign Policy, JTA, and education site Chalkbeat.

Bradford Campeau-Laurion

Chief Strategy Officer

Brad drives process, delivery and strategy for Alley and its clients while also managing large-scale news media projects. Brad led the New York Post's monumental rebuild of its website in 2013 and subsequent redesign in 2015, executing two of the largest launches in the history of WordPress. He also lead the relaunch of POLITICO Europe after POLITICO's acquisition of Alley client European Voice. Most recently, Brad led the relaunch of for Digital First Media.

Matt Boynes

Chief Software Architect

Matt develops digital solutions for our clients and publishers as a partner at Alley. After joining Alley in 2012, Matt led the rebuild and launch of Digiday, where he implemented responsive design and developed a new event creation system. In addition, Matt was responsible for constructing and implementing a revolutionary breakthrough search system for the Kaiser Family Foundation.

Bridget McNulty

Chief Operating Officer

As Chief Operating Officer, Bridget oversees all internal operations strategy for Alley including hiring and onboarding, Alley’s agile practice and coaching program, and all other internal processes and policies which impact our team members. Prior to becoming COO, Bridget managed complex development projects at Alley for top publishers, such as the New York Post, The New Republic and Kaiser Family Foundation.

Tom Harrigan

Vice President of Strategic Technology

Tom Harrigan is the Director of WordPress Platform Services at Alley Interactive. He has developed websites for over six years, focusing on big media and solving challenges for news organizations and editorial teams. He’s also a frequent speaker at WordCamps and is a WordPress core contributor.

Jeff Stanger

Vice President of Information Services

Jeff helps foundations, think tanks, universities, and government agencies strengthen their digital publishing by leveraging Alley's vast experience and proven expertise in the journalism and media industries. Prior to Alley, Jeff was the founding director at the Center for Digital Information and president of CDI Lab. Before CDI, Jeff founded NetCampaign, an award-winning digital production and consulting firm recognized for pioneering the use of the internet in politics and public policy.

Susan Finkelpearl

Director of User Experience

Susan leads the user experience and design practice, bringing over ten years of experience spanning project management, audience research, content strategy and user testing. Susan’s experience includes advising nonprofits, foundations and social enterprises on content planning and information architecture, as well as the strategic aspects of building, launching and evaluating websites.

Owen Stowe

Director of UX Development

Owen works closely with both the WordPress and design teams to help deliver in-browser designs and facilitate a seamless design-to-development process. He has led the front end team on some of Alley's largest projects, including the Brookings Institution and the Denver Post. Owen has experience in design, prototyping, style guides, and building custom front-ends for large-scale sites and site networks.


How To Master Your Design Process


You want to refresh the look of your site. You have the approval from your stakeholders, the budget and resources, and goals for the new design. But how do you actually kick off a design project? It can be intimidating, especially if you haven’t been through this process. We thought it might be helpful to […]

2017 Year in Review


Last year was a wonderful one for Alley. We accomplished a lot—so much so that we had to take a month or two to bring it all together for this post! Here are some of the highlights. 30 sites launched 12,713 JIRA tickets resolved—that’s just under 50 per workday! 1,287,899 Slack messages sent—this is actually […]

Local development for Brightcove plugins

By Josh Kadis

Many of Alley’s publishing clients use Brightcove’s video platform with custom plugins to handle more complex ads and analytics functionality. To deploy a plugin, Brightcove downloads the file from a specified URL and includes it in a JavaScript bundle that Brightcove compiles when a player is “published”. Including the plugin in the player bundle is […]

The Denver Post Wins Two Silver W3 Awards


We are pleased to announce that our work for The Denver Post has been honored with not one but two Silver W3 Awards — one for overall structure and navigation (across all verticals), and one for newspaper websites. You can read more about the project itself here and see the full list of award winners on the […]

The Brookings Institution Site Wins Gold MarCom Award


We are pleased to announce that our redesign and development of the Brookings Institution site has been honored with a Gold MarCom Award in the category of non-profit websites. You can read more about the project itself here. More information about the awards themselves follow, taken from the announcement press release. “MarCom Awards recognizes outstanding achievement […]

Fall Event Roundup


Well, we’ve been busy. Over the past 2.5 months, we’ve attended, sponsored, or exhibited at seven different events! We’re still recovering from all that travel but we wanted to share with you a bit about each! August 17-19 – WordCamp for Publishers – Denver, CO In August, almost 200 attendees gathered at the Digital First […]

Alley Spotlight: Matt Viggiano


Meet Matt Viggiano! Matt joined Alley in 2017 and loves to figure out what makes things tick and how to make them work better. He also loves to work with new technologies and find new ways of visualizing data.

Alley Launches People’s Video Flash Briefing on Alexa


Late last year, Alley Interactive played a significant lead role in the development effort around the migration and re-launch of We’re excited to announce the launch of another project for this well-known media property. Last week, People’s flash briefing skill (voice application) for Amazon’s Alexa was released, coinciding with Amazon’s announcement of video capabilities […]

Margaret Schneider Promoted to Director of Editorial Projects


We are excited to announce Margaret Schneider’s promotion to Director of Editorial Projects. This role will take advantage of Margaret’s years of experience in journalism and technology, as well as her abiding passion for the media. In her new role, she will focus on editorial training and research for our clients, as well as some […]

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