The Zoe Report Gets a New Look

By Amanda Shareghi
November 18th, 2013, 7:44 pm

Celebrity stylist, editor and designer Rachel Zoe and her team have relaunched TheZoeReport.com, with help from design firm Charming Robot and Alley Interactive’s Bradford Campeau-Laurion and Bridget McNulty.

 

Renowned for her contemporary fashion line, signature catchphrases and hit television show, Rachel Zoe wanted a site that showcased her brand while also allowing for highly visual editorial content, shop-able products and behind-the-scenes peeks into the Los Angeles headquarters and Zoe’s fashion world.

https://www.youtube.com/UyQl23CWxw4

Alley Interactive’s team improved the back end of the site to optimize site performance and ensured that the CMS would support the editorial staff needs  — including creating an email management system for newsletters. Other features include the implementation of Alley Interactive’s Fieldmanager to help the staff manage complex types of content.

Check out the new site at The Zoe Report and read our case study for more information.