Le Blogue by Nicole Miller
Le Blogue is the main content hub for renowned American fashion designer, Nicole Miller. The site delivers daily content on Nicole’s style picks (On The Street), fashion shows (Press), life (Nicole’s World) and behind-the-scenes snaps from her headquarters (From the 20th Floor).
The perfect blend of content and commerce has become a winning model for retail sites. Le Blogue’s editors required a site that featured magazine-like posts, prominent videos, eye-catching photo spreads and curated social media content to engage audiences, while seamlessly integrating elements of Nicole Miller’s main store within the blog.
Le Blogue’s former site had a cumbersome process for posting content and was difficult to navigate. Alley Interactive utilized post-formats to allow Le Blogue’s staff to maintain the same editorial workflow, while distinguishing and creating a number of new features. We implemented custom post types so Le Blogue’s editors could easily highlight items from Nicole Miller’s shop and display them in galleries and posts, and built social media boxes on the bottom of the blog that pulled in live products from the main site. We also created a Shop The Look feature, enabling Le Blogue’s editors to insert items, linking directly to the main site for purchase.